Homer Mat Adams III “Mat”
9/30/1937 – 12/21/2024
Survived by his loving wife of 64 years Linda, son Bill and Daughter Cathy, Bill’s family Grandson Phillip(wife Amanda, Great Grandsons Brady & Tripp) Adams, Grandson Brandon (Wife Jade, Great Granddaughter Marley & Great Grandson Hendrix) Adams and Granddaughter Samantha (Husband Peter & Great Granddaughter Meara) Dapier and brother John (wife Missy) Adams and family.
Born in Springfield, IL to H. Mat II and Catherine Adams, Mat Lived in Illinois, New York, Liberia Africa and New Jersey growing up, with a special place in his heart for the family cottage on the Jersey Shore. Mat went to Metuchen High School and then attended Norwich University where he graduated into active-duty service in the US Army as a 1 st Lieutenant, Armor at Ft. Knox, KY.
Upon his honorable separation, Mat joined Kodak and excelled as a Territory Salesmen with the US Military and then in Product Promotion, creating several award-winning national campaigns. After a short stop at Deridder, he joined Blair/BBDO & GM DuBois Advertising Agency. With Mat’s help, Blair/BBDO went on to become an international advertising powerhouse landing envy-worthy clients and launching several local agencies and successful advertising careers.
In 1987, Mat purchased the small advertising agency Healy-Schutte with business with partner David Colway, becoming Adams Colway & Associates and creating the “Five Star Process”. By 1997, using the Five Star to land and expand several Fortune 500 and numerous local Clients, AC&A had grown from 20 to 250+ employees and was sold to private investors and became Concentrix.
Retirement found Mat moving to Florida, starting and selling a vitamin store, starting and serving as President of a local Rotary Club and becoming a successful Real Estate salesperson before finally moving back to Rochester to escape the heat and be closer to family. Mat was an active non-profit volunteer with many local organizations, served on the Board of Monroe Golf Club and dedicated countless hours to the Rochester Rotary Club, becoming President in 1997 and instrumental in the continuing development of the Rochester Rotary Sunshine Camp.
Mat was extremely Patriotic and loved his family, the Jersey Shore and the Buffalo Bills. He was a part owner of the Rochester Americans in the late 1970s and enjoyed reading, grilling, golfing, power boating (naming his 3 boats “Double Bogey”) and a good Martini. A highlight of Mat’s life was playing a round of golf with Tiger Woods in the Monroe Invitational in 1993.
A celebration of life will be held sometime in the future. In lieu of flowers, contributions may be made to Rochester Rotary 180 Linden Oaks, # 200, Rochester, New York, 14625, or Alzheimer’s Association 225 North Michigan Ave, Floor 17 (Donor services), Chicago Illinois 60601 in his memory.
Leave a Reply